With the huge growth on social media in the last fifteen years comes more use of social media for business.
First, let’s discuss the social media trend between 2004-2019. 2004 was when the most popular social media platform was invented, Facebook. It had a slow start, in fact, it took 4 whole years for it to reach 100 million users, then about doubled the number of users every year since then. Yes even now with the growth of Instagram and Tik Tok, Facebook continues to gain users. Real users. Instagram and Tik Tok still show to be trending upwards even though they’re lightyears behind Facebook in terms of the number of users. Youtube is likely to never go away and continues to spike over the last few years.
The proof is in the pudding that the majority of your potential customers or clients are using social media and do plenty of shopping or research through these platforms rather than in-store sales or in-person discoveries. All this to say, there are billions of potential clients or customers for whatever product or service you’re selling. Not only do these people exist online, but they each carry with them a slew of data to be able to inform us of what type of person they are, what type of clothes they might be interested in, what kinds of political stories they read, and what sports they enjoy, etc. Knowing so much about each internet user, a digital marketing company’s analyst will be able to target people with an ad to sell a certain service or product. YOUR product or service. Now that we know how to get your ad shown to the right people, what about the likelihood that those potential customers will actually turn into real, paying customers?
Here are some statistics that show video is more promising than other types of content.
There are currently over 4.33 billion active internet users worldwide. 57 percent of the entire world’s population has internet access. (oberlo.com)
500 million viewers watch 100 million hours of video content on Facebook daily. 65% of all Facebook video views come from mobile users. (Facebook Video Statistics)
Almost 5 billion videos are watched on Youtube every single day. In an average month, 8 out of 10 18-49 year-olds watch YouTube (merchdope.com)
87% of online marketers use video content. (wordstream.com)
72 Hours of video are uploaded to YouTube every 60 seconds. (wordstream.com)
It is estimated that the average person will spend 100 minutes every day watching online videos in 2021. This is a 19% increase compared to daily viewing minutes in 2019, which stood at 84. (smartinsights.com)
92 percent of mobile video viewers share videos with others. (wordstream.com)
51% of marketing professionals worldwide name video as the type of content with the best return on investment. (wordstream.com)
Marketers who use video grow revenue 49% faster than non-video users. (wordstream.com)
64% of consumers make a purchase after watching branded social videos. (wordstream.com)
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. (wordstream.com)
Social video generates 12 times more shares than text and images combined. (wordstream.com)
Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (wordstream.com)
Video drives a 157% increase in organic traffic from SERPs. (wordstream.com)
Videos up to 2 minutes long get the most engagement. (wordstream.com)
85% of Facebook videos are watched without sound. (We Can Subtitle!)
Video marketing works. Marketers who incorporate video into their campaigns experience 34% higher conversion rates (Aberdeen Group)
All this information explains why video marketing is a guaranteed win for your company, but executing these ideas into a solid video to be used, shared and viewed is an entirely different monster to tackle.
This is the exact reason why Rowan Films has teamed up with a digital marketing team we call Rowan Digital. While the Rowan Film’s video production team can make you any video you want, it’s our true desire to help your business succeed with the correct implementation of these videos. We want these videos to make you money. We want you to grow. We want you to hire us again.
HOW WE MAKE SURE A VIDEO IS A SUCCESS FOR YOUR COMPANY
We use strategy instead of a multi-use template. While other companies will sell a search engine optimization template, we do research on your preferred target audience, most popular keywords and use this data to create a video that is more likely to turn the viewers into paying customers.
We use the cameras that fit your project’s needs. While a law firm’s clients prefer to see a more polished and well-lit image, a potential new gym member may not want the intimidation of a high-end production. Rather, they want to see personality and acceptance; a safe space that doesn’t draw lots of attention their way. So we may use the more attractive means of a phone camera or even direct the gym’s owner on how to do that themselves. This is one example of our marketing strategy.
Content distribution strategy. With our market research and keyword research, we know what keywords may attract more attention to your brand. We use those keywords to create a message that will be embedded in your video. If your business is to sell fun, like a bounce house, the video will be more exciting and energetic. If your business is a law firm, informative testimonials that focus on certain keywords might be the way to go. We also use this strategy in the implementation of the content we create for you. We can see if images do better than video. We can see if Instagram will work better than Facebook or if your videos need to be uploaded to youtube or maybe all the platforms.
Again, we want your company to succeed. That’s our top priority. That alone is what sets Rowan Films and Rowan Digital apart from other companies that sell SEO or Video Marketing. You are capable of using strategy, market research and then produce the content you think you need, and we would encourage you to do that for starters. However, you didn’t start this business so you could spend all your time marketing it. So if you ever get sick of doing all this yourself and if you’re ready to expand, let us join your family and build this business together most efficiently.